In the ever-changing landscape of marketing, the traditional 7Ps of marketing, which include Product, Price, Place, Promotion, People,...

Mistake 1: Inconsistent posting Solution: Create a content calendar and schedule regular posts to maintain a consistent presence on...

In today's fast-paced digital world, marketing has evolved into a highly sophisticated and data-driven field, thanks to the emergence of...

Many organisations view marketing as an expense rather than a revenue generator. However, marketing can play a vital role in driving...

In the dynamic landscape of today's business environment, companies need to view their marketing teams not merely as sales support but as...

In an environment where power outages have become an unfortunate norm, South African marketers are facing a unique challenge to maintain...

Colour plays a significant role in marketing and branding, influencing consumer perceptions and behaviour. From the calming effect of...

Heineken, one of the world's leading beer brands, has successfully utilized European football as a powerful platform to expand its brand...

In today's digital landscape, influencer marketing has become a powerful tool for brands to connect with their target audience. However,...

In an era of increasing concerns about privacy and data security, marketers have a crucial role to play in protecting consumer...

In today's highly competitive business landscape, entrepreneurs face the risk of having their innovative ideas stolen or infringed upon...

In the world of sales, there are inevitably times when the market slows down, and leads and sales become scarce. Such periods can be...

Do businesses really still need a fully functional marketing team or will just a digital manager suffice? Social media has revolutionised...

Recently a well-known automotive maker of South Korean origin has found itself embroiled in a public relations crisis when a customer's...

A digital footprint is the trail of information that you leave behind online, and it can impact how you are perceived by others,...

When I ask businesses if they have a digital footprint, they always answer emphatically and point out their social media accounts....

Many industries are facing several challenges, these range from economic, to natural and industry specific ones. One such challenge is...

Lead generation is a costly exercise - with time and resources needing to be invested. You can use various lead magnets and to generate...

Developing a highly efficient, clear & regular follow-up process will help you close more deals. However, overtime owing to several...

Research indicates that we remember between 25 – 50% of what we hear. This means that when you talk to colleagues or potential buyers for...