Lost Art of Listening

Research indicates that we remember between 25 – 50% of what we hear.

This means that when you talk to colleagues or potential buyers for around 10 minutes, they pay attention to less than half of the conversation.

To improve our listening skills and enable you to close more sales – implement these key elements of active listening:

• Pay attention - Give the prospect your undivided attention, don't mentally prepare your sales pitch or counter argument!

• Show that you are listening - Smile and use other positive facial expressions

• Provide feedback - Ask questions to clarify certain points.

• Respond appropriately - Don't interrupt with counter arguments

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