Why you need a digital footprint

When I ask businesses if they have a digital footprint, they always answer emphatically and point out their social media accounts. However 80% of the time, these accounts are inactive or not updated regularly.

We must understand what a digital footprint is -

it's a trail of data that individuals and businesses leave behind as they use the internet.

For businesses, having a strong digital footprint is essential in today's environment as it can greatly impact their reputation, visibility, and overall business success.

A digital footprint is important for businesses as it helps establish credibility and trust with customers. A business with a strong digital presence, such as a well-designed website, positive reviews, and active social media accounts, is more likely to be viewed as legitimate and trustworthy. This is especially important for small businesses that may not have the same level of brand recognition as larger companies.

Another important aspect of a digital footprint is visibility. A business with a strong digital presence greatly increases its potential of being found by customers through search engines and social media. By optimising their website for search engines and actively posting on social media, businesses can increase their visibility and reach a larger audience.

This can lead to more website traffic, more sales, and ultimately, more revenue.

Having a strong digital footprint is essential for businesses in today's digital age. Businesses that invest in their digital presence will be more likely to succeed in the long run.