Successful Lead Management (SLM)

Lead generation is a costly exercise - with time and resources needing to be invested. You can use various lead magnets and to generate leads across multiple sources. However utilising multiple sources can be overwhelming. This may result in low conversions & over- worked sales team.

To ensure maximum success your process of lead management must be efficient to deliver high conversions.

Below are some tips experts suggest to help you on managing multiple lead sources and sell more.

• Review Time – Set time aside in your work schedule to review all the leads generated. This will help in identifying which lead source is performing well. This will be your lead qualification.

• Quick Response Time – Research indicates that leads have a higher probability of conversion when contact is made instantaneously. Making use of monitored automated response systems will help and allow you time in this regard.

• Ranking – By ranking each lead, it allows you to understand your sales funnel and understand the buying cycle of each prospect. Try to understand what type of leads are converted into what type of sale.

• Tracking – Make use of a CRM system to organize your leads. The system should help you keep track of communications, offers and other relevant information. This data can assist you with deciding on budgets and messaging to the market.

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