Social Media Best Practice

Social media offers unique advantages (ie., costs and speed) over traditional communication channels.

It allows dealerships to reach a large audience regardless of geography, with the ability to target your specific audience.

Each platform has its own nuances to help you in building your brand and selling more!

Somethings are common across all channels – clear messaging and consistency. Let’s refresh on some Best Practice:

#Twitter – Write proper sentences while encouraging conversation, ask questions, have polls that engage your audience. Post between 4-5 times a day.
#Facebook – The audience is usually drawn to inspirational posts. Use a mix of media files to interact with your followers. Post between 8-10 times a week.
#Instagram –Create your own dealership visual style by sharing your story through high quality automotive images. Develop your own unique #hashtag. Post between 3-2 posts a day
#LinkedIn – Share your automotive expertise on relevant issues. Share audience relevant auto industry material you came across. Post between 3-5 times a week

Do remember, every platform you add to your social media portfolio needs to be managed, which consumes resources (time & finances).

That is why you should decide carefully which platforms to engage in in order to derive best results.

Recent Posts